A [very stylish] friend of mine recently bought a Hermes scarf in Paris. I absolutely love the idea of buying something you love in a place you love. That Tiffany necklace is more special more you bought in on 5th Avenue. Because it was so easy to pretend to be Audrey Hepburn standing outside Tiffanys eating your breakfast.
Purchasing "investment" pieces is about more than just the item. Its about the experience. Its about walking into Chanel on 31 Rue Cambon, practicing your [extremely poor] French on the sales girl [lady?], buying [admittedly] one of the less expensive items in the shop [interlocking c's earrings], handing over the credit card and being given a little white folded Chanel card in return. Slightly puzzled [surely they would be packaged in a bag at least?] you walk out of the shop and down the street. You look into the little package - there are no earrings - just a piece of paper.
Realisation dawns - the pretty white Chanel card contained only the receipt! Your earrings were still inside being wrapped. Embarrassed, you scoot back inside to be greeted with a lovingly wrapped pair of earrings. They are encased in tissue paper, placed inside a little white Chanel box, which is tied with Chanel ribbon, then placed delicately inside a white Chanel carry bag [tied with Chanel ribbon, of course] and finished artfully with a signature white camellia.
You will always remember your first Chanel.
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